A press release from Safavieh® says the will introduce a Martha Stewart Area Rug collection January 19 during the Atlanta International Area Rug Market®. The collection will consist of four categories with 32 designs. Martha’s MSLO’s (Martha Stewart Living Omnimedia) ideas and patterns and her own collection of antique area rugs are what inspired the collection. You can read the press release here.
The release explains that it “will include handmade and machine-made area rugs, as well as wire-loom rugs, targeting the consumer who desires great design at affordable prices.” Those prices are said to range from $200 to $3,000 “and above”.
Federated Department Stores is vying for distribution rights to sell the line through their Macy's stores.
This venture into the floor coverings industry should go a lot smoother than her initial work with Shaw and their signature flooring collection. That rollout came just as the allegation of her insider trading came to light. You can find a look back at that turmoil here.
I am curious to see what this collection will hold because whether you like or dislike her you have to admit she has come out with some beautiful products in the past.
